The Salon FAQ and Price List Template That Ends Repetitive DMs

Eight out of ten messages in a salon's inbox are the same twelve questions wearing different clothes. Magkano ang gel? Open ba kayo Sunday? May parking ba? Pwede walk-in? Anong brand gamit niyo?

You could keep answering them one thumb-tap at a time forever. Or you could spend one evening writing the answers down properly, once, in a format that works everywhere: pinned on your Page, saved as quick replies, printed at the counter, and fed to an AI receptionist that answers for you at 2 AM.

This is the salon FAQ and price list template we hand to salon owners who use Resulve. It exists because "just paste your FAQ" turned out to be terrible advice when nobody has ever written the FAQ. Here are the nine sections, with real examples, in the order clients ask.

Quick answer

A complete salon FAQ covers nine sections: services and prices (with durations), booking and walk-in policy, hours and holidays, location and parking, payment methods, cancellation and deposit rules, preparation instructions per treatment, products and brands used, and promos. Write each as short question-and-answer pairs in the same language your clients message you in. The finished document answers roughly 80% of your DMs and doubles as the knowledge base for an AI receptionist.

Before you write: three formatting rules

First, write answers the way you text, because that's where the answers will be used. "Yes po, accepted ang walk-ins, pero mas sure ang slot pag nag-book kayo" beats "Walk-in clients are accommodated subject to availability."

Second, one fact per line where possible. Dense paragraphs hide answers. Whether a human is skimming or an AI is retrieving, short labeled lines win.

Third, include the price with the service every time, plus the duration. The two questions travel together in every client's head ("magkano and gaano katagal"), so answer them together.

Section 1: Services and prices, the backbone

List every service with price, duration, and the one clarification clients always need. Where price varies, state the rule that decides it, not just "price varies."

Gel manicure: ₱499, around 45 minutes. Includes cuticle care and one solid color. Nail art add-on from ₱50 per nail. Hair color (full): from ₱1,500 for short hair, ₱2,000 shoulder-length, ₱2,500 and up for long hair. 2 to 3 hours. Includes treatment after. Rebond: from ₱2,500 short, ₱3,500 medium, ₱4,500 long. 3 to 5 hours. Deposit of ₱500 required to book.

The structure is what matters: name, price rule, time, the clarifier. If a service genuinely needs an in-person assessment (color corrections, badly damaged hair), say so and give the starting price anyway. "From ₱3,000, final quote after assessment" gets bookings. "Depende po" gets silence.

Go through your booking history for the services you forgot you offer. The ones you rarely sell still generate DMs, and unanswered DMs are the whole enemy here.

Section 2: Booking and walk-ins

Clients need three facts: can they walk in, how do they book, and how far ahead. Example:

Walk-ins welcome po, pero priority ang may booking. Book via Messenger lang: sabihin niyo ang service, date, and time, and we'll confirm agad. For weekends, book at least 1 day ahead kasi mabilis mapuno.

If you take bookings through chat (and with an AI receptionist, chat bookings happen instantly, straight into your calendar, as covered in how AI booking works), say that here proudly. This section is also where your group-booking rule lives: "For 3+ pax, message us 3 days ahead para maka-reserve ng sabay-sabay na chairs."

Section 3: Hours, including the exceptions

Hours sound trivial until you count how often you're asked. Include the regular schedule, holiday behavior, and last-call times, which almost everyone forgets:

Open Tuesday to Sunday, 10 AM to 8 PM. Closed Mondays. Last booking for long treatments (color, rebond) is 4 PM para hindi tayo abutan ng closing. Holidays: usually open pero shortened hours, check our latest post or just ask here.

That last-call line prevents the classic conflict of someone demanding a 6 PM rebond. Put the rule in writing before you need it.

Section 4: Location, parking, landmarks

Write directions like you'd give them to a friend: the landmark version, not the legal address version.

2nd floor of GreenPoint Plaza, Kapitolyo (above the Bank of Commerce). Landmark: across from Caltex. Parking sa basement, free for 2 hours with any service. From Ortigas, 10 minutes lang without traffic. Sabihan niyo lang kami pag nasa lobby na kayo.

Section 5: Payment methods

One line, huge relief for clients: "We accept cash, GCash, Maya, and bank transfer (BPI/BDO). Cards, sorry, not yet po." If you require deposits for some bookings, note that they're payable by GCash and deducted from the final bill, then point to Section 6 for the rules.

Section 6: Cancellation, deposits, and lateness

This is the section that protects your calendar, so write it clearly and kindly. Cover the deposit rule (which services, how much, transferable or not), the reschedule window, and the grace period:

Deposits: ₱500 for rebond, keratin, and color corrections, deducted sa final bill. Reschedule free with 24 hours notice, and your deposit carries over. Below 24 hours or no-show, sorry po, deposit is forfeited. Late 15+ minutes without a message, we may give the slot to a walk-in.

If no-shows are bleeding you, our no-show playbook covers the numbers behind these policies. The FAQ is where the policy becomes official instead of improvised per client.

Section 7: Preparation and aftercare per treatment

The most underwritten section, and the one that makes you look most professional. Clients genuinely don't know, and asking feels embarrassing, so they either DM you (more inbox load) or show up wrong (ruined schedule).

Before keratin/rebond: come with dry, unwashed hair (1 day unwashed is ideal). Allow 3 to 5 hours. Don't book anything after! Before lash lift: no mascara or eye makeup please. Avoid caffeine right before if kayo ay madaling ma-jitter. After color: no wash for 48 hours, use sulfate-free shampoo. Kasama na sa aftercare advice namin pag natapos kayo.

Write one pair per treatment you offer. This section alone kills a surprising share of DMs, and every answer positions you as the expert rather than the cheapest option.

Section 8: Products and brands

"Anong brand po gamit niyo?" is a trust question in disguise, especially for chemical services. Answer it straight: the brands you use for color, treatments, lashes, nails, and a line about authenticity. If you use different tiers (standard vs premium color lines) with different prices, this is where the difference is explained once instead of re-typed daily.

Section 9: Current promos, with expiry dates

Keep a living section for promos, and always write the end date into the text: "July promo: 20% off all color services, until July 31 only." Dated promos create urgency and, more importantly, prevent the awkward August client demanding the July price because they saw an old screenshot.

This is also the section you'll edit most, which is fine. The other eight are mostly write-once.

Worked example: one service, written badly then well

The difference between an FAQ that kills DMs and one that creates them is specificity, so let's rewrite one real entry both ways.

The version that creates DMs:

Hair color: price varies. PM for rates!

Every reader of that line becomes a DM. You've written an FAQ that generates the exact work it was supposed to remove. Worse, half those DMs now start with mild irritation, because the client already spent a click finding out nothing.

The version that kills DMs:

Full hair color: short ₱1,500, shoulder-length ₱2,000, long ₱2,500+. Takes 2 to 3 hours, kasama na ang treatment after. Ammonia-free option +₱300. Root retouch lang? ₱900 flat, 1.5 hours. Kung color correction po (galing sa ibang salon o DIY), assessment muna kami para accurate ang quote, starts at ₱3,000.

Six client situations answered in one block: three lengths, the retouch case, the sensitive-scalp case, and the correction case. The only people still messaging are ones ready to book or genuinely edge cases, which is exactly the inbox you want. Multiply this rewrite across your menu and you understand why the businesses with the calmest inboxes are the ones with the most boring, thorough documents.

While you're writing, keep a second principle in mind: answer the fear behind the question, not just the question. "Kasama na ang treatment after" answers a price question while quietly addressing the damage worry every color client carries. Those small reassurances are why a good FAQ sells while it informs.

Keeping it alive: the ten-minute monthly audit

An FAQ decays the way a price list photo decays: silently, until a client waves an old screenshot at your counter. The maintenance routine that prevents it takes ten minutes a month.

Open your inbox (or your AI receptionist's unanswered-questions list, which does this step for you) and collect every question from the past month that your document couldn't answer. There will be three to eight. Add them to the right section in the same texting voice as the rest. Then scan the promos section and delete anything expired, check that any price you changed operationally actually changed in the document, and re-save your quick replies if you updated shared answers.

That's the entire system. Salons that run it hit a steady state within three months where genuinely new questions become rare, and the document quietly becomes the most-consulted employee in the shop: the one that never forgets the deposit policy and never gets tired of the parking question.

Putting the template to work

Write the nine sections in one document (Google Docs is fine) in one evening. Then deploy it four ways: pin the highlights to your Page, load the top answers as Meta saved replies, print the policies at your counter, and, if you want the answers delivered automatically at any hour, paste the whole document into an AI receptionist.

That last one is where the format pays off twice. Resulve ingests exactly this kind of structured document and answers client questions from it, in Taglish, on Messenger and Instagram, including at 2 AM. The cleaner your sections, the sharper the answers, which is the same lesson from our guide on training a chatbot on your own FAQs. Setup starts free with 100 credits, and if writing documents is your personal nightmare, our Done-for-you setup takes your messy price list photos and does the structuring for you (details on pricing).

Either way, the document is yours forever. Every question it answers once is a DM you never type again.

FAQ

How long should the finished FAQ be? For a typical salon, one to three pages. Completeness matters more than brevity: a missing cancellation policy costs more than an extra page.

Tagalog, English, or Taglish? Write it the way your clients message you, which for most PH salons is Taglish. If you feed it to an AI receptionist, it will match the client's language anyway, but natural source text produces natural answers.

How often should I update it? Prices and promos as they change (edit the document the same day). Everything else, skim it quarterly. If you use Resulve, the unanswered-questions list in your dashboard tells you exactly which sections are missing.

Should I just post my full price list publicly instead? Do both. A posted price list catches the silent researchers; the FAQ answers the follow-ups the price list creates (durations, deposits, prep). Businesses that hide prices to force DMs are buying inbox volume with client irritation.

Should staff answers override the document? No, the document is the single source of truth, and staff should quote it, not remember around it. When a stylist gives a different price than the FAQ, update whichever one is wrong the same day. Consistency is the entire value.

What's the single most important section if I only write one tonight? Services and prices with durations, Section 1. It's more than half of all inquiries by itself. Write that tonight and add a section per evening for a week.