From Break-Even to 4.98x in Two Months, on the Same Budget

NextUp PH runs paid creative workshops in Metro Manila, online and in person. The class list changes every month, and that turnover was quietly destroying their Meta performance. A structural rebuild took the account from break-even to a 4.98x blended return on an unchanged budget.

The challenge

The account ran fifteen separate campaigns, roughly one per class. Every month, as the slate turned over, most were torn down and rebuilt. The campaigns competed with each other for the same Metro Manila audiences, about half lost money, and blended return sat at 1.17x: above break-even on paper, but not a business you can scale.

The approach

We rebuilt the account into a lean, permanent structure designed to keep and compound what the platform learns instead of resetting it every month. A new class stopped being a new campaign and became a creative rotation inside that structure.

The specifics of the setup (targeting, budget placement, and the rotation rules) are part of how we work with clients, so they stay off the public page. If you want them applied to your account, get in touch.

The result

Blended return went from 1.17x to 4.98x in two months, on a budget that never moved.

Budget was held flat across all three months. The gain came from structure and creative, not from spending more. A mid-July creative refresh inside the rebuilt structure cut cost per enquiry by 61% while enquiry volume rose 3.6x, same month, same city, same budget.

How these numbers are counted

Return is calculated as confirmed paid enrolments in the reporting window, priced at actual class rates, measured against ad spend for the same window. Refunded and cancelled enrolments are excluded. This is a blended return, and the same basis is used for every month shown, so the trend is like for like. Absolute budget and revenue figures are the client's own and are not published here.